Improve Your Core Web Vitals with Our Expert SEO Services May 27, 2022
Website speed
The average web page takes more than 8 seconds to load, which can mean lost customers for businesses. Whether you’re a Fortune 500 company or a small local store, your site needs to perform quickly and efficiently. A slow website is one of Google’s top reasons for not indexing a website properly or ranking it highly. People are impatient and will head elsewhere if they have to wait too long to access your site. We help our clients fix slow pages and speed up their websites using expert knowledge and advanced technology.
Mobile-friendliness
This is a newer ranking factor that many search marketers are talking about but few understand. The biggest takeaway is that Google’s algorithm takes into account how easy your site is to read and navigate on mobile devices, as well as desktop computers. If your site isn’t optimized for mobile devices, it will hurt your rankings in SERPs (search engine results pages). For example, if you have an image pop up on mouseover in one of your articles when someone views that page on their smartphone or tablet they won’t see it because they don’t have a mouse. Make sure to think about how your users may be searching through smartphones and tablets when creating content.
Backlinks profile
Backlinks, also known as inbound links, are hyperlinks to your website from other sites. Search engines use these links to determine how important your site is, and what relevancy it has compared to other web pages. The more high-quality sites that link back to yours, the more Google will assume you have something important to say on a given topic. This makes earning backlinks from trusted websites a vital part of any SEO campaign—and our experts are experts at getting those links for you.
On-page optimization
You want to optimize your on-page content for keywords, but you have to balance that with a focus on user experience. Think about what you’re optimizing for: your company or your site visitors? If it’s only one of those, you may be putting too much emphasis on search engines over users. On-page optimization is important, but so is making sure that when people land on your website they can find what they need and easily move through your site. It also makes sense to think about how search engines will display and rank results in their results pages when optimizing content. Don't just write great content; make sure it's easy for users to access and read quickly.
