Lake Fork Trophy Lures — Sporting Goods | Serving Yantis & beyond

Omnia Fishing is the first e-commerce store that allows anglers to find, buy, and organize their fishing gear based on the bodies of water they fish with a 'shop-by-lake' concept. Anglers rely on information specific to their water body, species, styles, season and others. There’s a lot of variables to selecting the right fishing gear and we’re the first retail experience that creates a custom, ML recommendation that starts with water body attributes like clarity, depth, and other characteristics to create unique catching opportunities. With over 5,000 SKUs manufactured by category captains like Rapala, 13 Fishing, and Live Target, we ship product directly to our customers out of our warehouse in Golden Valley, MN.