Players will often demand as much signing bonus as possible

Players will often demand as much signing bonus as possible, and if you find a key player threatening to leave the team, then you'll need to look into your pocket (aka treasury) and give him an offer he can't refuse. For this reason, the treasury money is very important. Your treasury is also used to pay your staff and their travel expenses. This will probably be around a few million per week, which isn't too costly considering how much NFL teams tend to earn.

This does mean that away games will be much more costlier, but you can easily compensate for that with home games, and earning lots through your stadium. Just make sure that you have enough reserves (ideally around 2 to 5 million) when you play away games, so that you can withstand the temporary financial loss.

As the owner, you will be able to determine how much possible cash you can actually get. The pricing of tickets and merchandise is all in your hands, so you can consider selling French Fries for a 100 bucks if you want, but you should always remember that merchandise will always sell properly if it is reasonably priced.

Same goes for your tickets – if you have pricey tickets, fewer people will show up at the stadiums. This will also mean that even fewer people will buy your merchandise, resulting in a huge negative impact. Sometimes it's hard to keep track of what's going wrong and what's going right.

For this reason, you'll have a team of advisors who can aid you in your confusions. Fans will often complain about pricings and other variables that you control, but you can never surely know when this complaining will turn into a dip in your annual revenue. In order to stay updated, you should always keep your ears open for some suggestions from your advisors.

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