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One thing is for sure However. NBA fans love their drama. Amazing storylines such as the end of Jordan's time with the Bulls and the 2015 Cavaliers amazing comeback to the Warriors, and the showdown in 2010 between the Lakers and the Celtics are great TV and the ratings prove this. The NBA is now entering the esports world with the creation of the NBA 2K League with Take-Two Interactive. Take-Two Interactive is the developer of NBA 2K. The NBA is making a smart move. It is predicted that by 2023, 351 million gamers will play esports often.
Intending into the world of esports is also an effective strategy for the NBA to penetrate audiences outside the United States. One study revealed that 57% of esports viewers around the world are from Asia Pacific, compared to 13% in North America and 16% in Europe. As of now, there are currently 22 NBA teams that have their NBA 2K League counterparts. The league has been working to develop a fan base of game-playing fans. The NBA 2K League's season of 2019 was a record-breaking 1,411,925 hours of video game play with an average of 7,859 viewers.
While the NBA 2K League's viewership is small, it has the potential to become known as a household name when more people know about its existence. NBA 2K is one of the most popular sports video games in the world, with NBA 2K20 selling over 12 million copies.
What's amazing about the NBA 2K League, like other esports, is that anyone who is interested in playing 2K is capable of being able to make it to the pro level. You obviously don't have to be 6ft tall for the 2K League. It gives avid gamers the chance to see players like them, who play NBA 2K at the highest quality and earn a decent amount for it.
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