7 Outbound B2B Marketing Strategies to Grow Your Pipeline
Top 7 Outbound B2B Marketing Strategies to Get More Leads in 2022
- Qualify your audience
- Cover multiple touch-points with video ads
- Use a consultative approach to lead magnets
- Add account-based retargeting to your B2B toolkit
- Convert with high-performing nurturing sequences
- Use interactive content in your outbound campaigns
- Work with or feature influencers in your campaigns
- Build a community around your product
Before You Start: Qualify Your Audience
When you target everyone, you don’t speak to anyone. Clarify who your ideal customers are, and then segment them by relevant criteria.
For example, you may have Segment A and Segment B, in which:
- Segment A – VPs in fintech companies
- Segment B – Operations managers in construction companies
(Plus, sprinkle some company demographics information on top. Don’t forget about individual psychographics – what does the stakeholder struggle with? You’re still talking to people with needs, wants, problems, and wishes.)
Create a dedicated outbound marketing campaign for each segment. Start with your customer profile and then reverse-engineer your campaign based on that audience.
1. Match Your B2B Video Ads to the Customer Journey
Video ads really spice things up in B2B! In fact, 90% of LinkedIn marketers say that video is one of their strongest channels.
Video ads allow you to gauge the prospect’s level of interest. Most platforms like YouTube display metrics showing how long leads have watched your videos, which is an excellent proxy for engagement.
Once you get two groups (for example, leads who have watched 15 seconds of your video and leads who have watched it to completion), you can quickly prioritize follow-up activities.
Read more: https://brewinteractive.com/outbound-b2b-marketing-strategies/
