Right Placement of Retail Store Display Shelving Fixtures Encourages Sales
Retail merchandising is a way in which a store showcases or arranges its merchandise. It comprises both selecting the right kind of retail store display shelving units and ensuring their right placement. The main aim of retail merchandising is encourage purchase and increase sales of a store. Some display shelving units are ideal for all kinds of a retail store while others are commonly available in a grocery store only. For instance, gondola shelves and slatwall boards are omnipresent but candy shelves are found only in a grocery store. No matter, whichever display shelving units a store owner uses, the right placement of merchandise leaves a significant impact on the customer’s purchase. www.retaildepot.ca
It is necessary to place merchandise at the eye level of customers to attract them. Some other placement guidelines important to follow with units used in a supermarket are listed below:
- Reserve the top shelves of a display unit for keeping costly items or those items which have low purchase rate. Because the top shelves remain out of the reach of customers, therefore store those products which are in limited editions or are expensive.
- Display your best selling products at the reach shelves so that customers pick them as soon as they see them. It is considered as a premium area in a store, therefore you can play strategically by placing some less-known brands near the popular brands for increasing sales of a store.
- Large and heavy items need to place in bottom shelves so that customers can easily lift them.
A new trend is emerging that shoppers visit to the supermarkets with their kids so that they can even purchase items of their needs. Thus, increase sales of your store by placing merchandise of kids’ interests at low levels so that kids can easily see them and reach them.
While selecting retail store display shelving for your grocery store, make sure to purchase different kinds and styles of shelving fixtures so that customers feel attracted towards the merchandise. A store owner can purchase different kinds of shelving units online at affordable rates.
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