7 New Marketing Trends To Try

Every year, new trends help define the marketing landscape. While you don’t necessarily need to chase every new fad in marketing, you should stay up to date on the latest. This will help you pick and choose which work for your brand. If you don’t keep track of what is happening in the broader landscape, you risk falling behind more innovative competitors.

1) Visualization

There is an enormous amount of promotional content on the internet these days. Research suggests that many consumers are looking for more visualizations. They have grown tired of the extensive plain text on every medium. Today, infographics and other visualizations are key.

Try pairing your written content with visualizations. This helps people who are visual learners to easily follow your message. It will also help give your brand a stronger identity.

2) On-SERP Information

For a long time, SEO was all about getting more visitors to your website. However, a combination of SMART speaker and improved search engine UI has helped change the game. Today, you want to get as much relevant information to your potential customers without them even having to visit your website.

On-SERP information delivers details about your business on the search engine page. This makes engaging with your brand easier than ever.

3) Focus on Customer Lifetime Value

Engaging customers long-term is the key to a thriving and stable business. Many brands are working hard to ensure their buyers keep coming back. The goal is to maximize customer lifetime value.

Using SaaS sales solutions can help you achieve better CLV. By keeping track of your interactions, you can make sure to drop a personal note to a loyal customer every so often. It is a simple way to foster that long-term relationship.

4) Live Video Marketing

Live video is big these days. You may be surprised to learn that people spend three times longer watching live broadcast video than watching pre-recorded video. They are more willing to listen and engage with live content.

Brands can leverage this by using webinars and other live broadcast tools. It is a great way to engage with your audience and deliver serious results. You can tap into that “fear of missing out” that so many people have by offering rewards for joining in with your live streams.

5) AI-Powered Automation

As you likely already know, machine learning and AI are very powerful forces in the marketing world. These technologies have advanced rapidly in recent years. What was once a gimmick can now be a central part of your marketing campaigns.

Many brands are using automation to help engage customers in more meaningful ways. As a simple example, chatbots are growing more popular because they can provide immediate and helpful information.

6) Customer Experience

Thinking about the customer experience should always be part of your marketing strategy. However, it is growing more and more popular to focus on CX as a distinct discipline. The goal is CX designers is to keep people coming back time and time again.

Part of the reason for this is because consumers are more proactive than ever. They are doing their own research and want content that is easy to find and interact with.

7) Voice Search

Smart speakers in homes have become very popular. People are talking with their phone and home devices to search for everything from album dates to health information. Smart brands are optimizing for voice search to ensure that all their content is easy to parse by a smart speaker.

This means that all your images should have clear tags. Additionally, your content should be written in easy-to-parse bites. Make finding the answers to questions as simple as possible for your customers and their devices.

Learn More

Jump on some of these trends and learn more. With everything from powerful SaaS tools to AI-based customer experiences, there are many cool new tricks in the marketing world. Your goal should be to find the right ones for you.