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An SEO marketing company is a company that specializes in making a business’s website easier to find on a search engine’s web page results. This marketing company employs various strategies in order to help it increase it’s position higher in the search results. The search engine has been getting more and more advanced over the years. They harness a large number of algorithms in determining which result to show first to its users. One of the largest factors that come into play when determining which result to show first is relevance.