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There are a number of fundamental changes that will be exacerbated by the spread of COVID-19. Examples are the increasing involvement of consumers in decision-making in health care; rapid adoption of virtual health and other digital innovations; pursuing interoperable data and data analytics uses, and unprecedented public-private collaboration in vaccine and therapeutic development. With this in mind, governments, healthcare providers, payers, and other stakeholders around the world are being challenged to navigate quickly, adapt, and innovate.
In our global health perspective for 2021, we look in detail at six topics that will lead to a change in the healthcare industry market research and present the topics and steps that health managers should consider in the next year. The way stakeholders analyze, understand, and respond to these issues will shape their ability to move from recovery to prosperity in the "new normal" after the pandemic and move towards future health.