Every neighborhood has a heartbeat; a place that represents the cultural epicenter of the area at its core.

In Boston’s historic North End, that place is the award winning Boston Barber & Tattoo Co.

Nearly a decade ago; Owner and Master Barber Robert Dello Russo had a vision.

He wanted to create a men’s Barbershop that exuded, class, dignity, and downright ruthless expert barbering, but also incorporated the grit and heart that is ingrained in the fabric of every North Ender and Bostonian.

Since that time a lot has changed, Dello is now the heart and soul of the most successful barbershop in the city.

Boston Barber & Tattoo Co. has become home to A-list Boston celebrities like Milan Lucic, Brad Marchand,Tory Krug, Jack Eichel, Joe Kelly, Gordon Hayward and Dello is its foundation.

Not only did Dello Russo succeed in making his vision a reality, he revolutionized the “neighborhood barbershop” as we know it. In short, he made it “cool” again.