60 Greenfield Avenue, San Anselmo, CA, 94979
ZenKimchi Experiences is Seoul’s original English-language tour company, specializing in immersive food and culture experiences since 2012. Founded by Korea-based food expert and journalist Joe McPherson, we help curious travelers skip the tourist traps and experience the real Korea—through history, ghost stories, BBQ grills, secret markets, and underground bars. Our flagship tour, The Dark Side of Seoul, is a globally recognized walking tour uncovering the city's hidden history, folklore, and ghost stories—rated in the top 1% of experiences on TripAdvisor. We also run critically praised culinary experiences like The Ultimate Korean BBQ Night Out, The Authentic Korean Chicken & Beer Tour, and Seoul’s Majang Meat Market Experience, guiding guests through Korea’s vibrant food culture with insider knowledge and zero fluff. We operate across Seoul and Busan, offering public, private, and corporate tours. Each experience is hosted by passionate local guides, and we pride ourselves on avoiding cookie-cutter itineraries and kitschy performances. Our tours are designed to feel like hanging out with a savvy local friend—not a guide reading from a script. ZenKimchi Experiences is headquartered in Gimpo, Gyeonggi-do, with tours launching from central Seoul neighborhoods like Jongno, Hongdae, and Itaewon. We serve guests from North America, Australia, Singapore, the UK, and beyond—anyone seeking meaningful, authentic travel in Korea. What sets us apart: Insider-only locations and stories Small group sizes for personalized attention No shopping traps or commission stops—ever Guides trained in cultural nuance, storytelling, and guest care A free 15% discount code for returning guests Languages offered: English (fluent), Korean (supportive/interpretive) Service areas: Seoul, Busan, Andong (by request), Suwon (on select tours)