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SEO: Catchall Redirects Are a Bad Practice

SEO: Catchall Redirects Are a Bad Practice

It's common to redirect a page to another page that has been deleted or does not exist. The home page is the most popular destination for redirecting. This is called Catchall Redirects.

At first glance, the redirect a page to another page looks like a good solution. Instead of manually assigning and fixing thousands or tens of thousands of redirect errors to the correct page, set up a simple capture rule to send all users (and bots) to one page.

However, there are several problems with this approach.

First, Google and other search engines handle error pages with incorrect status codes, such as soft 404. Also, 404 software may be displayed when there are too many redirects on one page.

The description of Google's “Search Console Help” portal is as follows:

It is bad practice to return a success code instead of 404/410 (not found) or 301 (moved). The success code tells the search engine that there is an actual page at that URL. As a result, pages can appear in search results, and search engines continue to try to track nonexistent URLs without wasting time in crawling of the actual page.

Therefore, if you do not use the correct 404 or 410 status code, your tracking time is wasted. The 404 and 410 codes tell search engines to stop crawling these pages for a while, saving crawl time.

In addition, when many unrelated pages are combined into one page, the pages are classified as unrelated keywords.

As Local SEO practitioners, the biggest problem with these great pages is that they hide the real problem and prevent or delay proper diagnosis of the problem. You need to disable the general rule and wait for the search engine to be crawled again to identify the legitimate 404.

A better approach for Catchall Redirects

If your site needs to change platforms and redirect URLs that are difficult to map, we recommend that you monitor the server logs and Google Search Console to detect and correct any 404 errors that occur.

Provides convenient and personalized 404 pages. Do not use the e-commerce platform provider default template. And make certain the page in fact returns a 404 status code.

Finally, if you change the platform or domain, make sure that the redirection rule has redundant parameters. An example is shown below. Suppose you want to reformat and change the URL from www.storeA.com/product/1 to www.storeB.com/category/product/1. Set 301 redirect rules one by one. If the user writes the store A URL as per the rule, the user is redirected.

If other sites link to previous versions of the page, one situation where you want to keep redirects properly. The old URL may not be indexed, but if it is linked and no redirect is set, the user will click on that link to reach the 404 page. Since 301 redirects are permanent, they can be technically persistent.

So instead of using Catchall Redirects it is better to use some other alternate if you need to redirect your page.

Contributed by: https://www.jdmwebtechnologies.com/seo-packages.html

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