• (888) 232-7313
  • Contact Us
  • Member Login
  • Get Listed Today
Posted by ColemanWick on 04/15/2019

How the Customer Loyalty Analytics is Helping Several Businesses Grow?

How the Customer Loyalty Analytics is Helping Several Businesses Grow?

You would want to know that acquiring new clients is more expensive than retaining the existing customers. According to research, when customer retention is improved by 10%, your profit percentage is also increase by 50%.

Such is the impact of being able to retain a handful of clients for your firm or business. Hence, it is not surprising to note that firms do their best to retain their clients and at the same time, come up with ideas to get in new customers.

With the help of Customer Loyalty Analytics, it is possible now. Retailers these days tend to have loyalty programs that are driven towards retaining clients. Data has also shown that though more than 70% have a loyalty card, only 30% like to use the card.

The reason for that being, the firm is not fit to understand the client’s requirements. Unless the firm is able to understand clearly, what the client wants and why, they will not be able to provide them with the product they are looking for. 

Though customer loyalty analytics, offers retailers a vast amount of information, it is also important that they are able to understand the behavior and purchase patterns of the clients. That will enable them to make the right kind of marketing plans.

Incorporate the ideas to loyalty programs

As a brand, you can have a strong combination of the social media details with your sales information. The customer loyalty analytics data offers you with a detailed understanding of your clients.

This helps you to plan up on how to target them. You are given details about them like the kind of clients, the kind of products and services they purchase, the behavioral pattern of them, and so on.

These crucial data can help you come up with ideas on how you can improve the performance of your loyalty programs and different schemes. You can also dig in deeper if you want to get solid clients who are known to spend freely from their purse.

With the help of promotions sent at the right time, recommendations given to the right kind of clients, and worthy rewards, the Customer Loyalty Analytics can immensely help in the gathering of clients for your business.

They can become your brand ambassadors in a short while. You will want to think about the above-discussed pointers and then take your decisions based on that. It is all about finding the right kind of data and implementing the right ideas to obtain and retain clients.

Contact This Member

Join our Mailing List to Receive Marketing Tips