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Social Marketing

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Social Media Marketing
, (SMM) is the gain of traffic to your site utilizing social networking sites such as Facebook, Google+, Twitter, LinkedIn and Yelp
. When creating SSM content you are doing it with the intention of inspiring your current followers to share your content with their network. This is the modern day “word of mouth.” Your message being shared by your existing followers is the equivalent of them giving you a good referral.

Most likely you are on a social network or two, maybe even three or more. But does that make you a social media professional? Do you know the ins and outs of each platform? Do you know how each one is designed and what they can and cannot do? If you are a business owner and are asking yourself these questions, you should look to a professional to handle your social media marketing. Social media marketing is something that should be handled with care by someone who knows the trends and knows what people on each networking site want to see. 

Networking sites allow people not only the ability to interact with their friends but with companies as well. Social media has brought consumers and companies to a more personal level, as they can interact with each other directly. A company can no longer be faceless in today’s media-saturated environment.

These social sites allow followers to tweet, post, and pin things they like about a company, its products, or services. Their post or tweet is shared with all of their connections, reaching more potential clients with every repost or re-share.

When businesses use social media marketing properly they gain a vast amount of information about what products and services their current and potential future customers might be interested in. Businesses can also use these platforms to follow buying trends by analyzing what their customers are interested in and posting online. Understanding these trends allow you as a business to focus on target markets and products. For example, if a celebrity’s shoe style is making an uproar on Facebook, and you offer that style of shoe, you can implement a campaign immediately letting your followers know that you have that product.

The latest big change in social media marketing is the explosion of mobile. Mobile internet usage has become so big in recent years that its impact cannot be ignored. When your customers are connected all the time it means you have access to 24 hour-a-day advertisement that is either in their pocket or purse. Let’s take a look at some of thebenefits of social media marketing.

Questions About Social Marketing, Get Answers

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